To help you on your entrepreneurial journey, we’ve compiled 8 steps that every successful online entrepreneur has taken before you.
1. Do your research and find a niche.
It’s really important to do your research and find something you have a passion for. Find out what people are searching for online, and make sure that what you’re selling is in demand. You can look at Google Trends to see how many searches a keyword gets per month to get some insight into how much people are searching for it. Identifying seasonal trends is also equally important for your research.
2. Start a blog or website
Once you’ve found a niche and people are interested, start a blog to keep your customers up-to-date with the latest information on your product. You can also create an online store to sell your products online, as well as an image or video sharing website for potential customers to see what the product looks like.
If you’re passionate about your product, building a blog is the best way to share information about your brand. It will also help you build an audience and generate leads for your business. Blogs are less intrusive than social media and give you more room to create content that’s beneficial to your audience. Find some topics that are relevant to what you sell or do so that they will match your brand, and you can create a website or write a blog post about it. Your blog posts can be shared on social media or news sites to drive traffic back to your website. Visual content can also help capture the attention of your audience.
3. Get the word out
There are tons of ways to get the word out about your business, and each entrepreneur has different methods. You can create a Facebook page, share it on Instagram, start a blog with a link included in every post, or sell your products in an online store on platforms like Amazon.
Creating an Email Marketing Strategy is the holy grail of email marketing. Creating an email marketing strategy includes building a list, writing compelling emails, using automation tools, and tracking your performance. Having an email list in your chosen niche while doing any online business is vital.
4. Reach out to family and friends
Many successful businesses are started by a family member or friend of the entrepreneur. If you know someone who has a successful business, ask them how they got to that point. It might be easier for you to get your foot in the door if someone is trying to help you out. Be patient and work on your craft.
It took 19 years for Steve Jobs to go from selling Apple computers door-to-door at the age of 16 to becoming the CEO of Apple. In the startup process, you may face many rejections before you get a yes.
5. Build an audience
Before you launch into sales, build up an audience first by getting their attention and generating traffic. The best way to do this is by creating content that helps your audience solve problems or express their interests in a way they will be able to relate to. If you’re on Instagram, share pictures of your products and try talking about them with your friends when they come over. You can also reach out to bloggers and people who are active on social media networks like Facebook and Twitter to mention your business. You can also create a blog and post insights about your brand on it.
6. Reach out to social influencers
Social media is the quickest way to build an audience, get traffic, and generate leads. When you’re starting up a new business, posts that share insights about the products you sell or products related to your industry will help you gain traction. You can also share your favorite blog posts about the same topic and add an endorsement at the beginning, promoting your product in the process. If there’s a social influencer who is already talking about a relevant topic to what you’re selling, reach out to them and ask them if they would be willing to collaborate with you. If they are interested, work it into your post and ask their followers to support you.
7. Content marketing
There are many ways to generate leads for your business, including content marketing. The best type of content for this is a blog post or even an infographic that shares valuable information about the topic surrounding your area of expertise. Keep in mind that content should be original and not a repurposed article from somewhere else. The more interesting and valuable content you put out, the more likely it will be shared.
If you’re looking for a specific way to leverage your content, consider posting it on LinkedIn Pulse and Google Plus Local with the goal of positioning yourself as an expert in your field. Your Free Business Profile can improve your website’s visibility by adding it to Google Search and Google Maps.
8. Create a resource list
Build a resource list with information that is beneficial to your audience. This can include helpful tips and tricks, links to informative websites, or even a list of tools that are beneficial for your audience. In the example below, the description breaks down what a good-to-use website is: This can include educational websites where you can find informative articles or tutorials on how to make your coffee, as well as how to prepare it.
In today’s fast-paced, ever-changing world, it is important to stay ahead of the curve. Hopefully, this guide has helped you understand how to be a successful online entrepreneur.