What is a guest post and how can it help you grow?
Guest posting is an online marketing strategy where you publish content on someone else’s blog in exchange for the opportunity to share your brand, promote yourself, or your website.
Guest posting is a great way to establish your brand and get your name out there. It’s also a great way to get in front of a new audience and engage them with valuable content.
But, it’s not as easy as it sounds if you are a beginner. You need to find a quality site that would be interested in having you write for them and submit your guest post idea on their website.
- What is a guest post and how can it help you grow?
- Why guest posting?
- The basics of guest posting
- How do you find guest posting websites the beginner’s way?
- -Google Search
- -Blog Directories
- What are the important things to look at when choosing your guest posting website?
- Major Mistakes You’re Making with Guest Posts
- How To Write An Effective Introduction For Your Guest Post?
- Does guest posting still work? Or is it still worth it?
Why guest posting?
Guest posting is a great way to get your name out there and build your brand. and get some exposure for your website. It can also help you build credibility, relationships, and traffic. It helps you to establish yourself as an expert in your niche and build a relationship with other bloggers in the community.
The key to a successful guest blog post is to write about something that you know well and have expertise in. Guest posting is a powerful marketing technique. But it can be intimidating, especially for beginners. If you are a beginner at guest posting, you can find a freelancer that can do it. One of the most popular platforms is Fiverr, which offers article writing services at very competitive prices.
You should also try to come up with an interesting angle for your post so that it will stand out from the rest of the posts on the site.
Guest blogging is a powerful SEO strategy that can help you rank higher in search engines. Guest blogging is not just for established brands or influencers. Anyone with something valuable to share can get involved and reap the benefits of this excellent marketing strategy. It can also help you gain more readers if done well.
Beginners take note: Here are just some of the benefits you stand to gain from guest posting.
-Build brand trust and authority in your niche.
The more time people spend on your site, the more they trust you. This is the idea behind building brand trust and authority in your niche by providing great content to them. By offering valuable content that solves a problem or teaches something new about your industry, readers will be inclined to return for more.
-Increase referral traffic to your website.
Traffic is king. When you post your article to other websites, it can result in high traffic to your site. This is a great way to promote the content that you have written. Guest posts give you more content to publish.
Guest posts are an excellent way to provide your blog readers with fresh content. Not only do they allow you to get additional content published, but they also allow you to reach new audiences. This can be a great way to expand your brand and generate new customers.
-Get free backlinks.
A backlink is a link from one website to another page on the website. Major search engines consider backlinks to be votes for a specific page. The more backlinks your site has, the higher it will rank in organic search.
Forming mutually-beneficial relationships with other bloggers and publishers is a proven method of getting covered on other blogs. Trading links, writing guest posts, and collaborating on blog content are excellent ways to expand your reach and promote your work simultaneously.
-Driving new leads.
A lead can be a potential customer. The main objective of a lead is conversion, which leads to revenue. A lead can also be a former customer who might purchase from you again in the future. The main objective of a lead is revenue, which leads to profit. Think about the “Profit” in “Lead.” The main objective of contact is revenue, which would result in profit for your business.
Guest posting is not just for established brands or influencers. Anyone with something valuable to share or sell can get involved and reap the benefits of this excellent marketing strategy.
More visits to your website can help you make more money through your products and services with ethical guest post promotions.
An increase in the amount of traffic, without a doubt, will propel your business forward. You’ll be able to attract new customers and end up with increased sales.
The basics of guest posting
Guest blogging is a great way to get your message in front of the right audience and build your credibility as an “expert.” However, there are some basic steps to take before you start writing for other people’s websites. Here are some of the most important things to consider before attempting guest posts.
-Know your audience.
It is important to write for their audience. Before you write a single word, you should know who will be reading your post and what they are looking for. Your guest post must be relevant to the audience it has. Make sure that you understand exactly what the guest site is looking for. If they’re looking for “how-to” posts, make sure you have those posts ready to go.
The content needs to be on-topic and people must want to read them to get maximum value. Some blogs, like Business Insider, have a specific target demographic in mind. Make sure you understand these demographics and that your post would interest them, as they are likely looking for a specific type of post.
-Guest posts must be “wel-writ ton”
Be sure to only publish posts that are free of spelling and grammatical errors. This will help them be more well-received by the intended audience. Spelling and grammatical errors in your post are likely to be harder to follow and understand, thus deterring your reader.
The good news is that there are beginner guest posting tools, so you can use them to make quality posts, Grammarly or ryte.
Grammarly is an AI-powered grammar and spelling checker that ensures your writing is free of mistakes.
Rytr is an AI-powered platform that helps you create engaging and high-quality articles in minutes. It’s the perfect solution for beginner bloggers and marketers who are looking for a way to scale their business without hiring more writers or spending hours on research and editing.
-Content is original.
For beginners in guest posting, make sure that you have unique content. It’s ok to go over similar topics, but you should include something new or different to make your content more original. That will set you apart from the rest. Remember that you are building a brand and establishing your credibility.
The most important thing is to find a topic you are passionate about. This will help you relate to others, and your content will be more interesting and genuine.
The content should be so useful that the user wants to take it away from your post. The takeaway should be concise and clear but also provide additional value to the reader. The content should be interesting enough that the reader wants to share it with their friends. The takeaway content should include a “tweetable” summary and links that can be shared, especially on social media. Give them something that’s tangible and actionable.
Another point of view on what makes for a takeaway is that it should be easy to act on. The takeaway should have specific ideas and actions to follow, with a result that’s “clearly defined and achievable.” Focus on structure, polish, and high-impact sentences to create a message that makes an impression like practical steps, guiding users step-by-step, or even providing a more comprehensive guide.
-Brand alignment and authenticity
Brands are inextricably linked to the authenticity they convey. In today’s world, brands are being judged on their authenticity and how well they align with their values. Maintaining a style and mentioning your brand in the content is essential because it creates a distinct voice for your business.
It is important to align with their brand, understand their style, and find opportunities for a guest post on their website, maximizing your outreach. This is another way to show them that you’re a perfect fit for them. For example, if your brand’s value is being environmentally friendly, you could share some eco-friendly content on their blog, and this will also help justify your brand as well as make your presence more relevant.
-Write a killer headline.
Headlines are often the most critical part of a post, which beginners always overlook. They’re the first thing people see, so it’s essential that they get their attention. The headline should be a summary of what your post is about. It should also be compelling and make readers want to click on it.
The best headlines ensure more clicks and less bounce rate. Catchy headlines are an underestimated but powerful tool for any writer.
All guest postings have different rules regarding what constitutes a good headline. Some might require that you have a character limit, while others might allow for unlimited words. Keep your title as short as possible without sacrificing readability.
-Post that’s worth social
Readers can form a personalized connection because these articles are written in their voices. Social media users will want to share stories that resonate with them. Readers who appreciate the content will be more likely to share it with others on social media networks, which means it will be exposed to an exponentially larger audience. Social media is gradually becoming a part of our daily lives as we move towards a more connected world.
-Call to action (CTAs)
When you have a blog post, you want to make sure your readers can take the next step in their journey. A call to action can help them do that by highlighting the next step. A call to action is a button or link on a website that encourages visitors to take action. It’s usually placed at the end of a blog post or sales page, and it has one purpose: to get people to click it and take the desired action.
Here’s an example of a call to action: I want to help you get started with your blog. Click here to download my free “How-To Start A Blog” guide. This is a call to action that asks the visitor if they have read the article, followed it, and would like more information on how they can start their own blog.
CTAs should be minimum and only the most relevant ones should be used. If the content does not seem relevant to your CTA, avoid unnecessary redirects. Embedded calls to action should be simple yet direct, clear, and compelling.
-Present your social media profiles.
Social media profiles are the new business cards. They are the first thing people see about you and your company. They are the gateway to your professional life, your professional brand, and how people connect with you. And as with any business, it’s important to invest in social media marketing beyond just a Facebook page and LinkedIn profile.
Importantly, people will know that you’re a real person when you pitch to site owners who want to check you out.
-Exciting for the audience.
If you’re writing about something like the social media craze, then think about the most exciting new developments in that field. If they’re writing for a “news” type of post, then think about what hot news items you can share or what is trending on social media. You got the idea, right?
How do you find guest posting websites the beginner’s way?
Finding a guest post website is a bit tricky. With so many guest posting websites to choose from, it’s hard to know which one is best for you. When going to find a website, use these pointers below to help narrow down your options.
Although finding the right website can be a bit tedious, it doesn’t have to be as difficult as you might think. One of the best ways is by just pulling up your search term in the search engine.
A good place to start is with a Google search. You can use keywords like “guest blog post” or “guest writer wanted” to find blogs that are looking for guest contributors. This method will result in generic results and will require you to filter your niche to make an impact for a proper guest posting.
Another way is by using targeted keywords. Keywords are essential when targeting specific audiences. By doing this, you’ll have a better chance of attracting the kind of traffic that you want to receive.
Just replace the keywords with the niche/industry you are targeting.
You can use keywords like “guest blog post” or “guest writer wanted”keyword “guest post”
Examples of the search string you can use:
- “keyword” +“guest post by”
- “keyword “+“guest column”
- “keyword” +“guest post guidelines”
Another effective way is using search in google inputting “allintitle” in your search string.
These are excellent techniques to help identify keywords/phrases used in the content, thereby delivering a relevant result.
Examples of the search string you can use:
- “allintitle: keyword + guest post”
- “allintitle: keyword + submit an article”
- “allintitle: keyword + write for us“
Blog directories are a place for people to submit blog posts and other relevant information about blogs. They list the site of the blog itself, as well as a link to its associated article or post.
“Blog directories are repositories for blog posts.” They are categorized and searchable.
Below are some directories that are worth a try.
You can browse hundreds of thousands of active and moderated blog listings, with millions of visitors and hundreds of thousands of subscribers. They have premium and business packages for a fee. It’s free to submit your blog posts, and you’ll receive a free advertisement for your post.
AbiLogic offers three ways to submit your site to their directory. Items can be submitted with ease, and the approval rate is excellent. It’s a great place to share articles and business websites. This is a good and quality site.
Bloghub is an online directory of blogs from all over the world. You can meet and connect with other bloggers by visiting their blogs. If you have a website, you can add your site to their blog directory for free or join in for a chat at their online forum. They have over 95 thousand growing members.
OnToplist is an online marketing platform designed to promote online presence by submitting to their directories and writing articles. You can find many blogs that cater to your interests and niche. From lawyers to web design, find expert bloggers on a variety of topics who are sharing their expertise and also a good resources index of US-based businesses and service provider
Bloggeries has the best categories and subcategories home page. The layout provides a clear and concise read, so readers are able to quickly find what they’re looking for. Get listed for as little as $75 a year.
Since 1994, Best of the Web has been helping businesses get found online. One of the best lists of blogs on a wide variety of topics. Best of the Web is a website that lists anything having to do with business. All webmasters pay a low monthly fee to list their site here and then derive benefits like traffic, SEO benefits, etc. A paid listing starts at $7 / one-time.
All listings are subject to the Editor Verified Listings, which helps ensure that listings on the site are of high quality.
What are the important things to look at when choosing your guest posting website?
When looking for guest posting opportunities, you should keep in mind certain factors that you should be looking for. There are a few key considerations to know when finding potential guest posting opportunities.
A high-quality site is one that has an established history and holds authority in Google’s eyes. These sites have created a strong reputation over time and have developed a recognizable name. This is the type of site you want to use for your content marketing campaign if you want to appear in Google’s top rankings.
-The content is relevant to your niche or industry.
Today’s copywriters are expected to produce content that is not only relevant but also engaging and spellbinding. Content creation has changed over the past few years as more people turn to social media for updates about their favorite brands and companies. By understanding the way in which people want information delivered, you can be sure that your audience will be impressed with your content. The global market for content marketing is predicted to grow to more than $500 billion in years to come.
-Sites with higher readability and engagement
Readers who visit sites with high readability rates are more likely to share socially. Sites that have a variety of content, short sentences and paragraphs, and frequent use of visuals are more engaging for readers.
In a world where readers no longer read and take time to digest long-form posts, it’s important to find creative ways to keep attention. The higher the engagement rates, the greater the social shares. Guest posts are one of the best ways to do so as they offer a new voice, perspective, and opportunity for discovery.
-A high-traffic site will bring more qualified traffic.
The thing about high-traffic sites is that they appeal to a much wider audience and have more qualified traffic than low-traffic sites.
Being careful when considering a website with a lot of traffic is important. A site with large amounts of traffic could be receiving traffic from people looking for something specific, or it could be getting a ton of web spam.
-Site with a strong social media presence.
Social media has become an essential part of marketing today. It allows a brand to reach its target audience in a cost-effective way.
It is a powerful tool to use in your business. By establishing a following on various social media platforms, you can increase awareness of your brand, audience, and product. The key is to always be present on the platform and have content that resonates with people.
Social media sites, like Facebook, Twitter, Instagram, and LinkedIn are the first places that potential customers will see your company’s information. Many of your followers would be more inclined to share content with others whose social media presence is strong. Look for posts that have been shared socially and commented upon, meaning that the site has engaged a readership.
-Choose sites that offer “do-follow links”.
Links are a part of how search engines find the best content and ranking websites on Google. Without linking out it’s difficult to increase your SEO. When you do a google search on “do-follow link,” you’ll find many articles about links that pass value. The most common understanding is that a site linking to your site will pass some of its value onto your site. This can be valuable for beginners’ websites to increase their presence.
Do-follow links are more valuable than no-follow links. Sites with do-follow links are seen as authoritative and trustworthy. If you want to get the most out of your SEO efforts, choose sites that provide do-follows whenever possible.
Major Mistakes You’re Making with Guest Posts
A guest blog is a great way to build your brand and gain exposure. But, you should be aware of the mistakes that most people make when writing for other sites.
-Business eccentric promotional post.
Promoting your business is always a good idea, but you don’t want to overdo it. Readers don’t want to read ads or promotional posts on a site they’re visiting. Minimum ads and promotional posts are one way to make your readers feel you’re really listening to them. Use this approach when writing a post or article so that you can show how much interaction with your audience matters to you.
Content Marketing here plays a key role. People are naturally drawn to brands if they connect with their personal values, so write something that connects with people on an emotional level when promoting your brand.
Write something that does not directly promote a brand but still grabs the reader’s attention. Make sure that you find inventive ways to keep your visitors engaged without distracting them.
-Do not comply with their guest posting guidelines.
There are a lot of sites out there that require different posts. Make sure you read their post submission guidelines before submitting your work.
How long should the post be? There is no point in writing a 2,000-word article just to find out that the limit is 1,000 words. Hence, always check the guidelines on a case-by-case basis.
If a site has guest posting guidelines, they should be explicit and easy to find so that you know what the expectations are. Some sites will have no clear guidelines—they will allow guest posts to be submitted for consideration for publication. In this case, contact the publisher beforehand and ask about their editorial guidelines. We do this to ensure we meet their expectations and don’t have to revise and edit our guest posts.
-Not citing your sources.
There are some cases where you might want to cite sources. If you use someone else’s work and then cite it, Citing tells your reader where you found your information. Citing makes your post more credible and provides evidence that backs up assertions in your post. Citing allows you to use other people’s work without claiming it as your own and also provides a way for authors to acknowledge contributions made by others.
-Not optimizing your headline
Your headline should entice readers to click through to read your post. It should also tell them what they can expect in the post and what’s in it for them. This is crucial because the first thing people will see is your headline, description, and possibly your bio.
-Not following up with their readers after guest post
It’s important to keep your readers engaged and entertained, especially if you’re a blogger or content creator. One way to do that is to keep in touch with them after your post has been published and ask them what they thought. This way you can learn more about their likes and dislikes in order to create better content down the line.
Whenever you get comments with a relevant website link, make sure you take the conversation ahead with a sincere response. This might lead you to more guest post opportunities.
-Too many backlinks
Many SEO experts urge webmasters to aim for a few backlinks per article in order to increase the search engine visibility of their website. However, you should remain wary of the need to overdo this tactic. One do-follow link in the post is enough to get you the backlink you want. You can put a link in your author profile as well. Moreover, too many backlinks appear spammy, especially if you ask for specific anchor text.
You don’t want to guest post purely just for a link. There is still a ton of value in guest posting even when there aren’t any links, so don’t worry.
How To Write An Effective Introduction For Your Guest Post?
We all know that the first paragraph of your guest post is the most important one. So you should make sure that it has a clear and concise introduction. However, sometimes it can be difficult to create an effective introduction for your guest post.
Some tips on how to write an effective introduction for your guest post.
-Clear objective for your post.
If you don’t know what your goal is for writing this post, then try asking yourself what problem this post solves. If you can’t figure out what the goal of your post is, then try asking yourself what question or concern you want to address in your post.
-Introduction with an engaging question.
For example, “What is the worst job you’ve ever had?” I used to work at a local diner, and I was really good at smashing plates. It is important for you to make sure that your introduction is engaging and compelling as it will be the first impression of your article.
-Keep it short
When writing an introduction, do not go into detail about what you are going to talk about in the post. Instead, keep it short and mention a few points in a brief manner so that readers know what they are going to read about in the post without giving away any spoilers. It’s okay to tease your readers a bit at this point. It’s all about building anticipation.
-Possibly cover the 5″W” and 1″H”
Using this method, you have already set the tone from the very beginning. This technique allows the reader to understand a situation, and distinguish problems by analyzing all the aspects. These questions will help you do that and ensure that your readers are engaged throughout the whole process.
-Apply a debatable or surprise statement
Opening with this statement will most likely impact the reader in a way that they might want to read further.
A few examples you can use are,
“Social media is bad for relationships”,
“STOP! do NOT read this article”
“homework does NOT help kids learn”
“Guest posting is DEAD”
Refrain from sensationalizing your statements and don’t use offensive language. Remember, your aim is to stimulate your reader’s curiosity.
Does guest posting still work? Or is it still worth it?
The answer is “YES if done the RIGHT way.”
Guest post content has been a popular choice for link building over the last few years, mainly because it’s so easy to do. Unfortunately, not all link-building content is created equal. What many people don’t realize is that this form of content is too good to be true and can actually lead to your website being penalized.
It is often used as a “pure” link-building tactic. Among other reasons, “it’s just gotten too spammy”. Another damaging aspect of guest posts is that some website owners charge too much for links that don’t have a return in value.
This shoddy practice, however, will likely become increasingly ineffective in the future, as it can be easily detected by the search engine. Google, the major search engine, has released its link guideline update to educate site owners.
It can be frustrating when a search engine like Google bans or penalised users on published content, but you shouldn’t worry too much. The search engine can’t differentiate between guest posts and normal posts.
The key to making the guest post worthwhile lies in the content itself. Lately, more people prefer “building a brand” over SEO efforts. With the changing times and the rise of social media, guest posting might not be as effective as it used to be. But guest posting is not going away anytime soon. It is still valid and relevant when done correctly, as it provides so many other benefits when done with the right intention.
Remember, Content is the king – Consistency is the key – Being authentic is the way. Good luck.