What makes a good website: Basic checklists

What you need to know about a good website. This basic checklist can help you decide if your website is ready for the public.

What many businesses are increasingly realizing is that their website is often the first and one of the few ways that people will interact with them. This means it can be a potential moneymaker or door opener. So, what do you need to know before you invest in a website? Check out this handy checklist to help make your website one worth investing in.

A basic checklist of what makes a good website.


relevant and engaging content

The idea behind boosting your brand’s trust and authority among a specific group of potential customers is to provide them with compelling content.

Visiting a website that has relevant and engaging content is key for it to have better engagement. Without quality content, a business will not be able to expect to see shared engagement and interest from users. This is because only original, purposeful, and correctly optimized information will keep people on a website.

A search engine algorithm is able to recognize and appreciate high-quality, relevant content. This enhances your reputation as a website and helps you rank higher in search results.

You should only create content that has a high level of quality. This means writing for each individual audience based on what they need and what is best for them in the end.


navigate the website

Usability dictates how easy it is for the user to understand and navigate the website. Many brands have a need for quick navigation that does not take too much effort.

The main goal of any website is to provide the best experience for its customers. It is important to have clear menu options and a search bar for your customers to easily find what they are looking for on your website.

A lot of websites struggle with this. The lack of navigation buttons and clear menu options makes it difficult for customers to find what they’re looking for on your website. If the website is inconvenient or difficult to navigate, then people will leave.

A website needs to have a streamlined design that is easily accessible. For example, if users need to scroll down the page in order to reach additional content, This site is not very user-friendly so it’s likely that your audience won’t visit it again.


faster websites help users enjoy their experience on your website

Website speed is an important factor for many users as it is their first impression of your website.

We all know that the speed of a website is one of the most important aspects to consider when designing it. But why do we need to have a fast website?

The answer is simple: faster websites help users enjoy their experience on your website, increase conversions, and retain more people, while a slow website will annoy users.

Ensure that images load quickly. Images can take up a lot of bandwidth on your site, which reduces its load time. Cut down on scripts to speed up your website. Make sure you pick a hosting service that meets your needs.

It’s not just about speed, though. The other reasons for having a fast website are credibility and more traffic. Credibility comes from giving visitors what they want in a timely manner.

Check your website speed here for free

-Grammar and Spelling

Grammar is important

Grammar is important because it provides essential information that aids comprehension, quality, and understanding of written and spoken language.

There are some traits that just aren’t great for your business. These would be spelling & grammatical errors, which can have a negative impact on your reputation.

Your buying confidence will drop when you visit a business website and see REALLY poor typography and spelling errors, as well as grammar mistakes. It’s all about reputation and credibility.



Readability is the use of text in a way that reduces the difficulty of reading it.

The readability of the text is the ease of understanding it, which is determined by a lot of factors.

Readability is a way of writing that uses shorter sentences and paragraphs. It also uses subheadings to make the text easier to read.

Texts are often written in a way that is difficult for the reader to comprehend. A lot of this difficulty comes from longer sentences and paragraphs. Using shorter sentences, paragraphs, and subheads helps the reader get through the text easily.

The use of words with a high level of complexity should also be avoided, as they are difficult for readers to understand quickly.

Flesch Reading-Ease. This formula helps your text, so it will be easier to read.

logo brand

A logo is the first thing that people see when they visit your website. It should be eye-catching, easily recognizable, and ideally has your company’s name or slogan on it.

A logo is a symbol or emblem used by an organization, company, product, or brand to identify itself. Logo design is often the first visual branding element for large companies or products.

The logo is one of the most important features on a website as it helps customers identify your business as unique from your competitors.

-Website icon

A website icon is a small image that represents your website.

Your website icon is an integral part of your branding. In fact, it’s one of the first things people will see when they visit your website. That’s why it should be a clear and professional image that looks great in any browser.

– Formatting

Formatting plays an important role in determining how easy or difficult it would be for someone to read your text—this includes font, line spacing, and margins. When we read text, the brain processes linguistics and makes sense of the words. The easier it is for your brain to process your text, the faster you can interpret it.

-Social media presence

Companies should have a social media presence on Facebook, Instagram, Twitter, etc. This allows customers to easily find your business and make connections with your company.

Integrating social media keeps your customers up to date. Put information about your business, products, and services on social media and keep your customers in the know. Your customers might share your posts with their friends, which can lead to new customer acquisitions. Social media management helps you boost your sales. It enables you to reach more customers and grow your business in a cost-effective manner.

-Contact page

The CONTACT PAGE provides a lot of information, including such things as your hours of operation address(if you have one), email address, phone number, links to social media pages, and a map of your location.

It helps people trust you more and it makes your company look credible and professional.

– About page

About us page

The ABOUT page should be a good place to start when you want to tell people what your website is all about. It is the perfect place to list out the history of your company or what you stand for.

Also, tell the world who you are and what you do. It should also contain your company description.

– Mobile Friendly

mobile friendly website

Your site needs to be mobile-friendly because more people are using their mobile devices for internet browsing than ever before. Mobile-friendly websites must be made to work on various devices, with the content and visuals adjusted for each format.

This means that the website you need to maintain is always fully functional from a computer or mobile device and it’s easy to use.

-Badge Of Honor

Badge Of Honor

Your website is a great place to let the world know that you care about your personal or company achievement or recognition of any kind.

Establishing credibility by displaying awards can help build a reputation that is sustained over time.


important website security

The website security industry is constantly evolving. New threats are being discovered and old ones are being fixed. There are some simple steps you can take to make sure that your website remains secure.

Make sure you have the latest versions of your software & plugins to secure your website

The next step is to add HTTPS and an SSL certificate. This will make sure that the data transmitted between your website and the server it’s hosted on is encrypted.

Choose Secure Web Host. There are many server security features that better protect website data. Hosts usually incorporate them into their products. putting your web hosting on a reputable and secured server can help reduce the risk of security threats.

Backup Your Website. A backup file is a copy of your website’s data stored somewhere else so if anything happens to your site, you have a backup.

The importance of links on your website is not only for SEO purposes. Links are also a crucial part of a user’s experience.

An internal link is a link from one page on your site to another page on your site, while an external link is a link from outside of your site to your site.

It’s not just about having plenty of links; it’s also about where those links are placed within the website structure and how they’re used

Links are an important part of the website structure and help build an online reputation. They also provide referral traffic to your website, which helps with search engine rankings.


Too many ads can lead to an increase in negativity towards a brand.

In the short term, more ads will mean more money on a site. However, as time goes on, these extra call resources can cause the site to slow down and have fewer users. Long-term benefits will decrease as well if the site becomes overrun with ads and content.

The real problem is too many ads on some websites. It’s a common belief that more ad placements equal more ad revenue, which is incorrect. There is a lower probability that users will click on it just because there is too much happening on your website. Choose only the best relevant ads based on your site’s content without compromising performance or content when doing ad placements.


With the advancement of technology, websites have become more and more important. It is not just a brochure for your business or even for hobbyists, it is a direct marketing tool that can be used to reach out to potential customers or audiences.

Importantly, the website should be designed with the user in mind. Good luck.

Suggest Reading – 10 Strategies For Marketing Your Blog With Email List Subscribers

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